WE come from a family of coaches, beginning in 1945 - when my Grandfather Al Ferony was hired by Branch Ricky to play on the Montreal Royals, the AAA farm team for the Brooklyn Dodgers. In 1948, as Head Coach, he took the Peekskill Highlanders to the NY-state championships and won.

My Uncle Al coached girls softball for twenty-five years and my husband (Dan Brin, BFIT540's Head of Production) was awarded 2022 Coach of the Year in our town of North Myrtle Beach.

Our family loves, lives, and breathes sports. It's part of our DNA. We get it. We understand it. We know the gear, the uniforms, the dedication, the player development, the travel schedules, and the need for simplicity. 

Our house is a mess; there's clay in the truck bed and gear everywhere. Our fridge is empty and Chick-fil-A is a staple. Our life is crazy and our hearts are full. 

Our business is predicated on making your life easier so you can coach. BFIT540 provides an easy online ordering platform with personalized online store, 24/7 support, and fast turnaround. We can do this because we control what we produce. We are not distributors; BFIT540 is a manufacturer in South Carolina. We are a sublimation printing operation with full-service sewing and embroidery. 

We get the need for last minute player changes and uniform adds. We appreciate great quality and superior design. We love our work and it shows in everything we do. Orders go out in 2 to 3 weeks - not 60 or 90 days. We get it. We understand. And, we deliver. 

We support our community and we keep it local. We buy our raw materials and supplies from local fabric mills and businesses. We offer Apprenticeship Programs to up-skill our local workforce. And, we join Mike Rowe and mikeroweWORKS Foundation to help close the skills gap in America.  

We take great pride in what we do, recognize the value of hard work, and giveback to our community in many ways. We work with Vocational Rehabilitation to hire people with disabilities. We donate our printed paper off-take to teachers of Horry County School District. We offer apprenticeships with Horry Georgetown Technical College. And, we use REPREVE fabrics made with recycled fibers to reduce plastic waste. 

People ask about our name …

There are 360 degrees in a circle, a flat shape. At 540 degrees, an object breaks the plane to add depth. With BFIT540, it's more than a uniform purchase, it's an intention to support community, workforce development, sustainability, and so much more.

BIntentional. BFIT540.